1. User Experience Design
User Experience Design
The foundation of what I do — translating product requirements into delightful experiences for millions of users across Singapore.
HDB:
Resale flat transaction experience
LifeSG: ECDA Preschool SearchBooking of Facilities for Town Council facilities
National Library Board:NLB website revamp
2. Validation & User Testing
Workshops & User Testing
Facilitated multiple user testing and shadowing sessions with HDB, LifeSG and UX stakeholder envisioning workshops with National Library Board.
HDB, Resale flat transaction experience — >15 shadowing sessions with HDB officers from various departments, and more than 10 moderated interview sessions with the public.
LifeSG, ECDA Preschool Search — with >15 moderated interview sessions, analysing the results using Dovetail for synergy of findings across participants as well as other product teams.
3. Brand & Product Strategy
Brand & Product Strategy
A strong brand focus is one of the pillars of a successful product – tapping into the intangible aspects of what gives your product or service it’s value to customers.
Apart from visuals, user experience plays a pivotal role in ensuring that your users leave with the best impression of your brand.
Explore some of my creations
4. UX Content
UX Content
Teaching and mentoring are things I find delight in, and I aspire to be a UX educator. Creating content for UX is an avenue where I can journal down my learnings and experiences for the next generation of UX designers to learn and grow from.
.png)
.png)
