Role
Lead graphic and experience designer, with focus on both digtial and physical product experience.
Project overview
Dark Zodiac is a non-generative NFT collectible project inspired by the 12 Chinese Zodiac folklore. In Series 1, there is a limited supply of 3,876 NFTs, immortalized on the Ethereum blockchain.Every Dark Zodiac NFT is painstakingly developed and crafted in-house to be a beautiful and intricate piece of 3D digital artwork.
Conceptualised an experience for users to discover, mint and view Dark Zodiac NFTs on our web platform.
As the focus of the project was the 12 zodiacs — and each zodiac had 6 different tiers, I had to devise an experience which enabled users to view and interact with every variation.
The primary goal was to facilitate users to purchase our NFTs, thus Call-To-Actions had to be prominent at major interactions to enable ease of purchase.
Our unique take on the Dark Zodiac story has to be prominent, thus the web experience flow had to tell a story of the project to evoke excitement from the users.
Responsibilities include curating a Collector's box filled with physical collaterals, which provide incentive for the community to collect and complete different tiers of zodiacs.
The collaterals include:
- A set of trading cards based on the NFT
- Lore Booklet
- 3D printed Medallion
- An A3 Poster
- An infinite frame which loops their NFT collection
