Wukong World

Alfy Ngor, aka Wukong, is a Singaporean music producer and DJ.He prides himself on being a new breed of musician, blending ethnically Asian elements and unique sounds into electronic dance music. He spearheads this movement called Oriental Rave. After a long hiatus, Wukong is finally back with an arsenal of dancefloor weapons.

Visit WUKONGWORLD.

Energy & Dynamism

Wukong is known for his energy and presence on stage. The website aims to capture that emotion with the use of his signature colour — red, alongside yellow to translate these explosive emotions.

Bold typography is used to complement the graphics as well as Wukong’s signature style.

Storytelling and Identity

This webpage captures the essence of Wukong, transcending the energy from his DJ sets onto the screens of the user. Branding and positioning is important to establish Wukong in the scene as this is his comeback.

Graphic design

Graphic treatment was used to bring out the explosive emotions translated by Wukong himself. This also presents users with a representation of what they would feel when they were to listen to his music and adds to his brand identity.

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